If I hadn’t circled the instructions to “Keep Frozen,” would you have spotted it? Probably not. It took me about 30 seconds to finally find the crucial directions on this box. When you’re a consumer, the first thing you need to know once you’ve unloaded the car is where to put the food. It seems kind of obvious that it would go in the freezer and not the pantry, but what about the refrigerator? They should not have put black text over a repeating pattern of red and white, but especially not when it is probably one of the first thing a consumer looks for.